The use of hashtags on Instagram is a powerful way to increase reach and engagement on your posts. However, it’s important to use them strategically to ensure maximum effectiveness. Here are the dos and don’ts of Instagram hashtagging for maximum reach.

8-Do Research and use relevant hashtags:

The first step in successful hashtagging on Instagram is to research and use relevant hashtags. This means using hashtags that are directly related to the content you’re posting. For example, if you’re posting a photo of a new outfit, use hashtags that are related to fashion, such as #fashionista or #styleinspo.

7-Don’t Use irrelevant hashtags:

Using irrelevant hashtags is a common mistake that can negatively impact your reach and engagement. It’s important to remember that Instagram’s algorithm is designed to detect and penalize spammy behavior, including the use of irrelevant hashtags. So, avoid using hashtags that have nothing to do with your content.

6-Do Use popular and niche-specific hashtags:

Using popular hashtags is a great way to increase your reach and visibility on Instagram. However, it’s also important to use niche-specific hashtags that are relevant to your target audience. For example, if you’re a travel blogger, using hashtags like #travel or #wanderlust can help you reach a broader audience, but using niche-specific hashtags like #travelblogger or #adventuretravel can help you reach a more targeted audience.

5-Don’t Use too many hashtags:

Using too many hashtags on Instagram can come across as spammy and decrease your reach and engagement. It’s recommended to use between 5-10 hashtags per post. This will help ensure that your post looks clean and professional, while still maximizing your reach.

4-Do Create custom hashtags:

Creating custom hashtags is a great way to brand your content and make it easier for followers to find all of your related posts. For example, if you’re a fitness influencer, creating a custom hashtag like #fitwith[username] can help followers find all of your fitness-related content in one place.

3-Don’t Use banned hashtags:

Instagram has a list of banned hashtags that are not allowed to be used on the platform. Using these hashtags can result in your post being removed or your account being penalized. So, make sure to review Instagram’s list of banned hashtags before posting.

2-Do Use hashtags in your Instagram Stories:

Using hashtags in your Instagram Stories is a great way to increase reach and visibility. You can add hashtags directly to your Story using the text tool or use the hashtag sticker. Make sure to keep your hashtags relevant and concise, as too many hashtags can be distracting and decrease engagement.

1-Don’t Use the same hashtags on every post:

Using the same hashtags on every post can come across as lazy and spammy. It’s important to switch up your hashtags and use a mix of popular and niche-specific hashtags on each post. This will help ensure that your content stays fresh and engaging.


In conclusion, effective use of hashtags is crucial for maximizing your reach and engagement on Instagram. By using relevant, popular, and niche-specific hashtags, as well as creating custom hashtags and using them strategically in your Instagram Stories, you can increase the visibility of your content and reach your target audience. However, it’s important to avoid using irrelevant or banned hashtags, as well as using too many hashtags or using the same ones repeatedly. By following these do’s and don’ts of Instagram hashtagging, you can build a strong presence on the platform and grow your following. So, start implementing these strategies today and watch your Instagram presence soar!

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